Our Origin Story: Born from a Bend

Fitness Over 40 – Embrace the Change

ACHYFIT FO40 was born from a moment every active woman over 40 knows too well. After a tough workout, I bent down to pick something up… and nearly couldn’t. My body felt stiff, sore, and achy in all the “fun” new places midlife tends to surprise us with. One of my friends laughed and said “aren’t you supposed to be fit?” I laughed and said, “I’m ACHY fit!”

That phrase stuck. And as I shared it, more women nodded, smiled, and said, “Same!” Because truthfully, being active and strong doesn’t mean we’re immune to the shifts, quirks, and humor of this phase of life.

ACHYFIT FO40 stands for Fitness Over 40—but it’s more than just a line of functional apparel and accessories. It is a community, a movement, and a reminder that we can be strong and sore, powerful and playful. We work through the aches, celebrate our strength, and find humor and motivation in it all while supporting each-other through the journey.

Welcome to ACHYFIT FO40.
We’re not slowing down—we’re just warming up (with a few extra stretches)
Embrace the change.